When developing your fragrance lines you don't have to totally recreate the wheels. See what's hot then follow the trend!
2004

Products that enhance the feel of skin and the smell of the body have been highly valued in every culture. Trade routes introduced spices to other parts of the world and a wider range of scents could be made. In the past people often mixed their own potions using home methods creating their own aromatherapy products. Many homes had a still room where essences were steeped out of flowers and herbs.

Tips for your Customers and Frequently asked Question

Fragrance Fades

To keep your fragrance smelling fresh all day, I suggest applying fragrance with a layering technique. First, use a perfumed lotion after you shower. Then, spray the perfume over your entire body, starting at your feet and moving up towards your head. Next, spritz the scent onto your pulse points, such as the back of your knees, on your wrists and chest, and behind your ears.

Fragrance Stains My Clothes

"Usually fragrance will not stain clothing," Stick with a vaporizer to apply your fragrance. The fine mist will not leave any marks on your clothing.

Fragrance Stains My Skin "Normally, fragrance doesn't stain skin," A customer may get a rash from an allergic reaction to the ingredients." To decrease your chances of having a reaction, try using a fragrance with more natural ingredients than synthetic ones.

How Long Should a Fragrance Last in the Bottle? If a fragrance is kept tightly closed and away from sunlight and heat, it should last a few years. Light and air can cause a fragrance to evaporate or change in smell. A good tip to follow: If your fragrance is turning darker, it's probably time to get a new one.

Mix Single Notes "Just like cooking, we all pretty much agree that certain ingredients go well together. Some ingredients may overpower others. If you want to be safe, use one ingredient that seems to go well with almost anything: vanilla.

Signature Fragrance was Discontinued - You can find a fragrance in the same family, such as citrus, flowery, or woodsy. I suggest going to a custom blender, who can match your favorite perfume as closely as possible.

Smells Different on Me Than in the Bottle "Every person has their own 'smell print'." Perspiration, diet, and medication can all affect how a scent reacts with the skin. To be sure of how a perfume will smell, it should be tested on the actual perfume wearer.

Where Should I Apply Fragrance? Fragrance should be applied like makeup. First, you need a foundation, then come the extras. Follow a two-step perfume program for a long-lasting scent:

Spray or smooth perfume over your body when you're nude. (Because fragrance rises, start from your feet and move up towards your head.)

Apply the fragrance to your pulse points, such as behind your knees, inside of your wrists, on your chest, and behind your ears.

Where Should I Store Fragrance? To keep your fragrance fresh, avoid light and heat. Storage suggestion: Place fragrance in a tightly-closed box away in a drawer. Never put it in the bathroom. It's too humid.

Which Lasts Longer -- Perfume or Eau de Toilette? Perfume has a higher fragrance concentration, about 15-30%, which makes it more intense so it lasts longer. Eau de parfum, which has a concentration of 8-15%, and eau de toilette, which has about 4-8% of fragrance essence, contain more alcohol, which is why they smell lighter than a perfume.

Overview for Wearing Perfume

When you apply perfumes apply them to pulse points such as the folds in the crook of your elbow and back of knees, wrist, neck and cleavage. Make sure you do not rub wrists together as this crushes the smell. Spraying a little into the air is also good if you walk straight into the perfume. This helps to diffuse it over your body. Do not simply apply to the neck always work up the body as the scent rises. Also consider wearing in your bra a small ball of perfume impregnated cotton wool.

Consider layering perfumes. Use all the same perfume in various products. Begin with shower or bath gel and then rub in body lotion or spray with a matching after bath spray. Finally apply the scent preferably as perfume or EDP. I find that the use of body lotion makes you feel really scented and it is probably to do with starting at the feet and applying the scent all over allowing the scent to rise. It also makes you feel extra special and very pampered.

Keep bottles tightly stopped, away from direct heat and out of sunlight. You will certainly know when they have gone off as you'll notice that you do not get that lovely boost of heavenly scent when you spray or dab and the fragrance will look darker in the bottle. Some perfumes come in blue or opaque bottles and these store perfume well.

What is really HOT!! The trend is moving towards food scents and what is hot right now is Angel for Men & Women. Angel has been the #1 selling fragrance in the world since 1999 when it first surfaced.

Now some of the newer scents are fragrances like Pink Sugar by Aqualino, and Chocolate blends; Magnetism by Escada has a hint of chocolate. Mango Peach and Peachy Ginger scents are now taking a front row. Now don't forget about the Island Fruits which are quickly becoming front runners for the summer and young at heart. Try blending notes similar to Island Kiss by Escada.

The $10 billion perfume market place needs to keep up with the consumer's desire for new fragrances. To put a new perfume on the market costs from 500,000 to a 1,000,000. So the scent has to reflect modern tastes in smell perception, to sell well enough to recoup initial development costs. In 2003 alone, over 70 new perfumes have been launched in the UK. Most annual perfume sales are made in the run up to Christmas. Yet at anytime of the year, many of you are wondering what to choose for gifts as well as at Christmas. Perfume, aromatherapy and luxury beauty products are often the first choice because they are special and extravagant. They are also often novel with the 'latest' item in a trend setting designer brand product range.

Couple this with the fact that most perfume coffrets are sold beautifully packaged and you have a gift that says 'you are special and deserve to be pampered' to the recipient. With the average mass consumer in mind, many such gift packages are pitched around either the $25, $35 or $49 mark and can offer excellent value for money.

Often they contain either set with some body lotion and perhaps a matching shower or bath gel, providing the perfect products for layering your scent. Old fashioned bath cubes are no longer the item that a woman looks for in her Christmas stocking. Layered designer fragrance has far more appeal for the modern miss.