PackagingDevelop the habit of standing back and looking at every visual element in the packaging of your product or service through the eyes of a critical prospect. Remember, people form their first impression about you within the first 30 seconds of seeing you or some element of your company. Small improvements in the packaging or external appearance of your product or service can often lead to completely different reactions from your customers.
With regard to the packaging of your company, your product or service, you should think in terms of everything that the customer sees from the first moment of contact with your company all the way through the purchasing process.
Packaging refers to the way your product or service appears from the outside. Packaging also refers to your people and how they dress and groom. It refers to your offices, your waiting rooms, your brochures, your correspondence and every single visual element about your company. Everything counts. Everything helps or hurts. Everything affects your customer's confidence about dealing with you.
Display your products to best reflect their beauty and use table talkers to boast about the benefits of your products.
Don't be affraid to assign each line a different look. Make sure every item in that scent line reflects the same look. Wrap your soaps in a cigar band with the same graphics and include your lotion, creme, wash and cologne with the same theme. This carries a more professional representation and looks less mom & pop while still offering the professionalism of being hand made.
Seasonal themes are also a good way to feature a new scent by season.
Soaps Galore - To package these wonderful soaps I would suggest a gold or silver bottom box with a clear top. Wrap it in a gold or silver stretch bow tie. Use iridescent fill. They will look very elegant and price them according to specialty pieces.
Be sure to include some masculine looking themes. Men are a great market and if you target them with items they enjoy, they will become regular customers.
Grouping - You can sell an entire set if you have package pricing that offers a discount.
Toss in some pretty flowers and greenery to compliment your color scheme.
Be sure to select the appropriate bottle size for the product to be packaged and price it accordingly.