How to Start Your Own Private Label Business (The Easy + Smart Way!)
So, you’ve been dreaming of launching your own skincare, body care, or beard oil line—but not quite sure where to begin? We got you. Whether you’re working a 9-to-5, juggling kids, or just ready to be your own boss, this easy guide will help you launch your business confidently with the help of WNBC.
Step 1: Start with the Basics – Business 101
Before you sell a single jar of body butter, you need a solid foundation:
- Pick a Business Name – Make it catchy, clear, and check for domain/social handle availability.
- Register Your Business – Choose your structure (LLC or sole proprietorship) and register in your state.
- Apply for an EIN – Get this from IRS.gov; it’s free and takes 5 minutes.
- Open a Business Bank Account – Keep your personal and business money separate.
Step 1.5: Build Your Brand Identity (This Part Matters!)
Before you even design a label or post on social media, you need to lock in your brand identity—this is what sets you apart from everyone else.
Here’s what you need to do:
- Choose a Strong Brand Name – Something memorable, meaningful, and easy to spell.
- Check for Trademark Availability – Use the TESS search tool on the USPTO website to make sure your name isn’t already taken.
- Secure Your URL – Grab your website domain before someone else does!
- Create Your Logo – Keep it clean, professional, and aligned with your brand vibe.
- Design Your Website – If you plan to sell online, your website is your storefront—make it beautiful and user-friendly.
💡 Good News!
WNBC can help with your logo and label design! While we don’t print, we will create your high-quality digital files and email them to you—ready to be sent to your preferred printer.
Branding isn’t just about looks—it’s about building trust and recognition. So take your time here and get it right.
Step 2: Let WNBC Help You Launch FAST
We make it super easy to get started with our Pre-Pack Startup Kits. No mixing, no formulating, no stress.
Choose your category (or mix a few!):
- Skin Care
- Body Care
- Hair Care
- Male Grooming
- Beard Products
- Mom Care
- Baby Care
- Pet Grooming
Each pack includes high-quality, ready-to-label products so you can start selling right away. We’ve done the hard work—so you can start building your brand.
Step 3: Get Financially Ready
Let’s be real—it takes sacrifice to build something great. But it’s 100% worth it.
- Create a Budget – Know how much you’re willing to invest.
- Buy Only What You Can Handle – Start with manageable inventory.
- Do Some Work Yourself – Use a space in your home for storage and shipping.
- Track Your Spending – Stay on top of your numbers from day one.
Success doesn’t come from overspending—it comes from being smart and strategic.
Step 4: Build Your Online Presence
Your digital storefront matters just as much as your products!
- Create Social Pages – Instagram, Facebook, TikTok, and Pinterest.
- Use the Same Handle Across Platforms – For consistency and easy discovery.
- Start Building a Community – Share your journey, product benefits, and real results.
- Show Up Consistently – Daily stories, posts, or reels help grow trust and visibility.
Step 5: Learn How to Price Like a Boss
Pricing isn’t guesswork—it’s strategy.
- Research: Look up similar products on Amazon, TikTok Shop, and Google.
- Know Your Costs: Product, packaging, shipping, labor, and marketing.
- Factor in Profit: Your time and creativity matter—price for profit.
- Reflect Your Value: Your pricing should match your quality and brand feel.
You’re Ready—Now Go Build That Brand!
Starting your private label brand doesn’t have to be hard. WNBC is here to walk with you every step of the way with:
✅ Pre-packed kits
✅ Expert support
✅ And quality you can trust