WNBC Product Packaging Tips Guide
Designed to Help You Choose the Right Packaging for Your Private Label Products
Whether you're starting a skincare brand, a haircare collection, or a grooming line for men, packaging is more than just a container—it's your product's first impression. Below are WNBC’s best recommendations to help you select the ideal packaging for performance, presentation, and consumer appeal.
1. Skincare Products
Facial Cleansers
- Recommended Packaging: 4 oz and 8 oz bottles (disc top, pump, or foamer)
- Packaging Style: Clear or frosted PET, HDPE, or foaming pump bottles
Facial Toners
- Recommended Packaging: 4 oz spray or flip-top bottle
- Packaging Style: Clear bottles with fine mist sprayers or flip caps
Facial Moisturizers
- Recommended Packaging: 2 oz or 4 oz jars or airless pumps
- Packaging Style: Double-wall jars or sleek airless pumps for a luxury feel
Body Lotions
- Recommended Packaging: 8 oz to 16 oz bottles with pumps
- Packaging Style: Slim tall bottles or modern oval HDPE/PET designs
Body Butters
- Recommended Packaging: 4 oz, 8 oz, or 16 oz wide-mouth jars
- Packaging Style: White, black, or clear plastic jars with domed or flat lids
2. Hair Products
Shampoos & Conditioners
- Recommended Packaging: 8 oz and 12 oz bottles with flip-top or pump caps
- Packaging Style: Tall cylindrical bottles, Cosmos, or Bullet Bottles often in PET or HDPE
Leave-In Conditioners & Hair Mists
- Recommended Packaging: 4 oz and 8 oz fine mist spray bottles
- Packaging Style: Clear or frosted bottles with a mist sprayer
Hair Oils & Serums
- Recommended Packaging: 1 oz, 2 oz, or 4 oz bottles (glass or PET)
- Packaging Style: Dropper bottles, flip-tops, or serum pumps
Deep Conditioners / Hair Masks
- Recommended Packaging: 4 oz, 8 oz, or 12 oz jars
- Packaging Style: Wide-mouth jars with secure lids
3. Men’s Grooming Products
Beard Oils
- Recommended Packaging: 1 oz and 2 oz glass bottles with droppers
- Packaging Style: Amber or matte black glass for an upscale masculine vibe
Beard Butters & Balms
- Recommended Packaging: 2 oz, 4 & 8 oz jars or tins
- Packaging Style: Matte black plastic jars or brushed metal tins
Face Moisturizers
- Recommended Packaging: 2 oz airless pump or jar
- Packaging Style: Matte black or grey finishes for a sleek, modern look
All-in-One Cleansers (Hair/Body/Face)
- Recommended Packaging: 8 oz and 16 oz bottles with pump or disc tops
- Packaging Style: Black HDPE bottles or aluminum for a premium touch
4. Specialty Skincare Items
Facial Masks (Clay, Cream, or Gel-Based)
- Recommended Packaging: 2 oz and 4 oz jars or tubes
- Packaging Style: Clear, frosted, or matte jars with tight-sealing lids
Facial Serums
- Recommended Packaging: 1 oz or 2 oz dropper bottles or airless pumps
- Packaging Style: Amber, cobalt blue, or frosted glass to preserve actives
Eye Creams
- Recommended Packaging: 0.5 oz or 1 oz airless pumps or mini jars
- Packaging Style: Small frosted or pearl white jars/pumps for luxury appeal
Pro Tip from WNBC:
Always choose packaging that protects your product from light, air, and contamination. For serums, oils, and masks, airless pumps or UV-resistant glass helps extend shelf life. Use shrink bands or tamper-evident seals for added professionalism and safety.